I recently got an email from James Gardner about Tom Davenport’s Free Webinar being organized today by Aquent in association with the American Marketing Association. Tom Davenport is a consultant and prolific writer (and speaker) on topics related to technology, analytics and data driven strategies.

Tom’s HBR article titled “Competing on Analytics” is based on his profiling of early adopters of Analytics that compete today based on data driven strategies. The research is also expected to be published in a book format in spring 2007.

Tom’s article led to a fairly strong debate in the blogger community. Some see it as learning from the successful experiences, while others point out that while it may be true for the organizations that have been doing analytics for long, it may not factor in some other realities. You can see some of the interesting discussions here: Juice Analytics: 10 Ways Not to Build an Analytics-based Business, Juice Analytics: The Heart of the “Competing on Analytics” Matter, and Neil Raden: Power to the People: Analytics for the Masses.

I’d have liked to get it straight from Tom, but am traveling and wouldn’t be able to make it for the webinar today. If you can, I would recommend that you get it directly from Tom in today’s webinar at 1:00 PM EST. The 45 min webinar is followed by a 15 min Q&A session, so you could get your doubts clarified there. You can register and get more info at http://aquent.com/webinar

Take care…, and do check this blog soon for more tips, tricks and strategies for delivering on the BI promise.