We’ve long held that Analytics and BI cannot (and should not) be viewed as yet another technology/tool for the traditional business. It IS NOT yet another IT project.

The true value of BI is in viewing (and nurturing) it as the cognitive base and a response model for an organization in dialog with the ‘external reality’. In that sense BI is a truly disruptive phenomenon, even though it is the logical next step for the all-round ‘digitization’ that has been taking place for the last few years.

Yet, most managers appear to be struggling to fit Analytics into their traditional repertoire instead of looking at it afresh and leveraging it like any disruptive technology should.

An interesting HBS Working Knowledge article about Disruptive Innovation that may give you some ideas: Six Keys to Building New Markets by Unleashing Disruptive Innovation : HBS Working Knowledge