If you found the course on data-mining a little too long or abstract for your taste, here is your Field Guide to Data Mining.

Data mining offers great promise in helping organizations uncover patterns hidden in their data that can be used to predict the behavior of customers, products and processes. However, to realize the value of data-mining, it has to be done by people who understand the business, the data, and the general nature of the analytical methods involved. Unfortunately, due to the amount of hype involved, a surprisingly large number of people mistake the tools for the craft of data mining.

Understanding that Analytics is a craft, and realistic expectations, can help yield the true value of analytics across a wide range of
applications, from improving revenues to reducing costs. It is a responsibility you cannot ignore.

Read Introduction to Data Mining and Knowledge Discovery (3rd Edition) at twocrows.com